How to promote an ad without ads and with minimal investment.
Users of services such as OLX may experience difficulties such as drop in views and a decrease in the likelihood of a sale. Many can solve this issue by advertising their ad and this can really help. However, there are other ways with a minimum investment of money.
Announcement text:
The most painless way to raise an ad in the search is SEO. SEO is the optimization of text for search queries in order to increase the issuance of an article or product in the search. That is, it is necessary to describe the goods in compliance with certain rules. Let's start with an example of a terrible product description:
In this screenshot, you are making a typical mistake when describing an apartment. There are no keywords here. Keys are words mentioned twice or more. Now we will make our own based on this description:
“Apartment for sale with three soundproof rooms in an excellent area with all amenities. Near the forest zone and infrastructure. Close to schools, shopping centers and a sports complex. And also in an apartment building a well-groomed entrance. The sale of the apartment is carried out by a realtor. “
To form a larger description, you can add words about decor and furniture (provided that you are selling a property with furniture):
“The design is made in the style of minimalism, a good bathroom and bathroom. Furniture in the kitchen in French style.”
We added keywords and doubled the total amount of text. Here are the results of checking for SEO through the Advego service.
Please pay attention to the indicators of Academic nausea 8.1% and the semantic core tab (the same keys). Academic nausea in a normal state should be from 7% to 8.5%; it is responsible for the percentage of keys in the text. And compare with the original on the same service:
As you can see, there are simply no keywords. And this means a decrease in the issuance of popular services in the search engine. We would like to note that, knowing more details about a product or property, you can create a description of a larger volume to promote an ad with minimal investment. Impressions are also affected by the name, only it is much easier with them and all users can do it perfectly. To understand which words are suitable, you need to study the search queries of users. Go to the Yandex word selection service and study the number of requests.
Highlight in the text only the words that will affect the promotion. As a conclusion, we can say that a good title and description combined with great photos will give a good search result. Even if users do not read the description, the algorithms themselves will give your ad in the search engine above the rest.
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