Marketing. Explanatory dictionary-reference book

1. Marketing. Explanatory Terminological Dictionary and Reference, 1991, Moscow, “Infokont”, 2nd edition, revised and enlarged, hardcover, p. 256, format: 205 x 130 mm, weight: 272 g, circulation 50,000. Condition: perfect!

The dictionary-reference contains more than 1 thousand terms related to business, marketing, advertising of goods and services, finance and law. The dictionary entry for a term consists of its name, definition, generally accepted abbreviation, if any, synonyms, English and German equivalents. At the end of the dictionary there is a dictionary of synonyms, English-Russian, German-Russian dictionaries, a list of abbreviations and a list of references.

The dictionary is addressed to specialists-practitioners engaged in commercial activities, can be used as a manual for teachers and students of schools engaged in training businessmen.

On the available second-hand book resources of the Republic of Kazakhstan the book costs 2,952 tenge.